1. Make your website stand out
When potential clients go on the search for a freelancer, it’s much like shopping online. Your website is your storefront. Unfortunately, a lot of freelancers turn clients off by creating websites that look nothing more than an empty wasteland with no shop owner or products. You want your website to be inviting and professional. It should be a place where you greet your clients with a smile and offer to help them find the perfect product or service for their needs. Start by taking the time to find a quality theme, and then work on developing quality content that will reel clients in and make them want to hire you. Include things like a head shot, a list of services, a portfolio, and a blog on your site. To make sure your site stands out, take a look at other freelancers’ sites in your industry and consider what you can do to make your website more memorable than theirs.
2. Let others boast for you
It’s one thing to tell prospects how well you work with others, that your services are top-notch, and that you’ve never missed a deadline. But what if you had someone else say it for you? Potential clients will likely be more impressed with the thoughts of other people you have worked with. Talk with past clients or team members and ask if they’d be willing to write a testimonial for you. Consider having people recommend you on LinkedIn so you have a public record of the testimonial. Even if you don’t have related work experience, you can still use recommendations to show your character.
3. Showcase your education background
There are a lot of freelancing industries where education and experience aren’t required to break in. That means that if you’ve got the education, potential clients are likely to see you as the better candidate. Don’t underestimate the power of your experience, and make sure to show it off on your profiles and website. If you were freelancing before finishing your training program, use your new certification or degree as an opportunity to increase your rates.
4. Present yourself professionally
The moment you let your casual self slip through the cracks is the moment clients begin questioning your credibility. Whenever you head to a meeting–whether in person or via video chat–put on your best professional appearance. Ensure that your website, business cards, and email all come across professional as well. For example, you should use an email associated with your business site, not Yahoo or G-mail. If you work from home, don’t let your children answer your business calls, and make sure you go somewhere private so your kids or dogs aren’t making a ruckus in the background.
5. Create a voice in your industry
Clients love it when their freelancers have a voice in the industry because it shows they’re serious and know what they’re doing. Consider starting a blog, writing an e-Book, contributing to industry magazines, or appearing on an industry-related podcast. Not only do these options boost your credibility, but they’re great marketing tools than can help you land clients.
6. Stick to your rates
It’s natural for business professionals to negotiate. However, when you agree to a lower rate, it’s like saying you’re not confident in the rates you started with. Clients basically hear, “Even I don’t think I’m worth it!” Keep your rates fair and consistent across various projects, and make sure you and your client agree upon the rate before starting. Consider creating a rate sheet on your website so you only get serious clients contacting you.
7. Use a contract
While contracts aren’t necessary in freelancing, it’s a really good idea to have one. Not only does it protect you and your client, but it also helps establish a professional relationship. A contract can help you avoid any disagreements as you move forward in the project, making the process run more smoothly. Still having trouble with your freelancer credibility? Share your concerns in the comment section. Featured photo credit: Detail of Girl’s Hands typing on MacBook/Viktor Hanacek via picjumbo.com
