Venture should build around community, not technology: Community Trumps Technology. Viral marketing by using user to spread the word are effective as traditional marketing, if your product are people focused. Individuals count. If they are happy, they are your product’s evangelists.
I can see a pattern here – these points could be generalized as: Product should focus and build on individuals need, not technology.. What do you think? Bootstrapping a Viral Startup – [Capital Hacks]